Bang & Olufsen – design and technology in perfect harmony

Passion and innovation has always been the driving forces throughout the long history of Bang & Olufsen, and that has made the company synonym with iconic design, supreme sound, and high quality. The ambition is always to be relevant to people right where they are – to create the optimal sound – or image experience, whether it is in the living room, in the car, on the beach, or on the running trail.

Read more about Bang & Olufsen, and experience the latest products up close at www.bang-olufsen.com






Host city



 Struer – city of sound – we think sound into everything

It started out with Bang & Olufsen in 1925 in Struer. Since then, many companies working with sound of international format, have been born in the city. Sound is a locomotive of development and growth in Struer municipality. We have sound in our DNA.

This is why the co-operation with Bang & Olufsen, IMG, Aarhus2017, and f-reklame to get Run to the beat to Denmark, is a natural step for Struer – The City of Sound. In Struer, we can provide Denmark’s only sound running event with the best sound, and the best view.

The City of Sound is founded on our local position of strength within sound. We work with sound in many formats. We make a plan of how to place more focus on occupation, settlement, and branding in Struer municipality. We think sound into everything that we as a municipality do, while we create a platform for developmental activities.

See more on our website www.lydensby.dk